| | Hello friends. AI is rewriting how audiences are reached, and marketing teams are feeling it. In this conversation, we explore how agents are automating workflows, why creativity still matters, and what a zero-click search world means for SEO. The takeaway: adapt quickly, because the playbook is being rebuilt in real time. Welcome to a special edition of The Deep View, presented in partnership with Airia. Let us know what you think! —Jason Hiner | | | Why AI search broke the marketing playbook | Analysts, marketers, and business owners face the same question: How do you reach audiences in an era when AI is reshaping how people search and find information they need? That’s a top-of-mind issue for Pat Brown, SVP of global marketing, growth, analytics, and platform at Adobe. | Brown joins The Deep View Conversations to share his unique perspective on the issue, with the expertise of someone who was doing marketing science before it was even called that, and who, in his current role, is responsible for global marketing execution across various forms of media and has to put these skills into practice every day. |  | How AI search is rewriting brand strategy |
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| Pat breaks down how AI is moving beyond content generation to reshape media workflows end-to-end, from audience measurement to agents that automate entire processes. | Topics covered: | The role of AI agents in automating marketing workflows How AI in marketing can augment rather than replace creativity AI-powered marketing tools that help analyze patterns and signals Whether AI has “killed” SEO and what that means for marketers’ jobs The rise of new terms like AEO and GEO in a “zero-click” search world Why it’s still worth investing in marketing and brand strategy despite AI changes Why today’s AI-driven SEO landscape feels like the early days of SEO
| If you want to understand how AI is reshaping and helping individuals connect more effectively with audiences, this conversation will leave you feeling more knowledgeable about those topics. | 📺 Watch on YouTube
🎧 Listen in your favorite podcast player | Subscribe to The Deep View Conversations podcast in any podcast player for weekly conversations with the leaders shaping the future of AI. You can also subscribe on YouTube. | Disclosure: Sabrina Ortiz's travel to Adobe Summit was paid by Adobe. The Deep View's coverage is editorially independent from the companies we cover. | |
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