| | Good morning. | Welcome to this special edition of The Deep View, brought to you in partnership with Triple Whale. | | | The old BFCM (Black Friday Cyber Monday) playbook is officially dead. | Data from the first half of 2025 tells the story: | Ad spend is up 27.24% Conversion value only grew 20.22% Customer acquisition costs rose 11.7% And new customer revenue? Down from 57% → 52%
| Translation: growth is harder, margins are tighter, and last-minute scrambles won’t cut it this year. | That’s why Triple Whale created the Ultimate BFCM 2025 Prep Guide — a comprehensive, data-driven playbook to help ecommerce brands win the most important weekend of the year. | | Inside, you’ll find: | Insights from 10,000+ ad accounts showing what’s changed Platform-specific strategies: Meta’s surprising growth, Google’s efficiency challenges, TikTok’s emerging edge A 90-day preparation timeline with specific actions leading up to peak season Industry benchmarks from $2.02B in holiday 2024 revenue AI-powered workflows that help teams analyze, optimize, and execute faster Expert insights from leading agencies + tech partners
| If BFCM is e-commerce’s Super Bowl, this is your new playbook. | Download the free BFCM 2025 Prep Guide here |
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| | Take The Deep View with you on the go! We’ve got exclusive, in-depth interviews for you on The Deep View: Conversations podcast every Tuesday morning. | | | If you want to get in front of an audience of 450,000+ developers, business leaders and tech enthusiasts, get in touch with us here. | |
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